Tiger Woods New Nike Ad

When I first saw this ad it was actually kind of creepy and it still is actually. I am sure everyone by now has seen it but if you haven't, check it out online. Even though Earl woods words were said in a different time and place, I guess Nike thought it would be a good idea for Tigers current situation and for the better of Nike themselves. Of course, the amount of money Nike has made off of Tiger is astronomical and vice versa but Nike will do whatever it takes to get Tiger back to his old self, well his old self as a golfer that is. Tiger announced that he is taking more time off and said for sure he will be back for the U.S. Open. Must be nice to be a professional sports athlete and decide to play whenever you want. I guess just playing at the majors takes a lot of the spotlight off of his "off the course" behavior.

Now Tiger is being heavily criticized by Jim Nantz for using foul language on the golf course after Tiger said he would start cleaning up his act on the golf course. Jim Nantz also said that if he said what Tiger said by using the lords name in vein, he would be fired. Well that is true but Tigers job is to play golf and Jim Nantz's job is to broadcast sporting events. Two totally different positions. You really can't compare the two. I believe Jim Nantz is overreacting a bit but he has a point. All the other golfers aren't using that language, at least the ones in front of the camera. It is usually the golfers on the leaderboard who are in front of the camera. I am sure it happens with others golfers as well as other sports such as football, baseball, basketball and hockey. A lot of times you can read lips on tv and know exactly what they are saying. You think when coaches put their playbook in front of their face is to tell their qb to change a play? NO, they are ripping them a new one and using foul language in the process. Just a guess but I could be wrong.

As far as Tiger goes, he will eventually be back to his old self, winning tournaments, doing gilette, Nike and other ads and this "off the course" behavior will soon pass and be over with. Tiger will always have his fans too. His fans are for Tiger the golfer, not Tiger the husband or the father. He may have lost some credibility as a role model but that is something he needs to fix or work on. All I know is when I turned on the tv last week I wasn't interested in who was doing good or winning the masters, I was interested in how Tiger was doing and I am sure that was the thinking of many people. He draws a huge fan base to the sport and that is the way it will always be.